Snapchat lens studio tap image for mac#

And then another one where he was an ice cream cone, and then an orb. So I made all these videos of him kind of just like hovering in different locations. Like you couldn't see his body or legs, just his like his beard and his face. I had this photo of my cat Oscar where he was in front of you sitting. Spencer: Around 2018, I did this video series. I think you said you first started using it in 2018? Next Reality: Talk a bit more about your experience Lens Studio. It's right up your alley.' It probably took me two years of just fiddling with it to finally get the hang of it. And they were like, 'Oh, you work in 3D, you should totally do this. So a few of my friends who I met through doing artwork on Snapchat had transitioned from just doing just art and storytelling on Snapchat to making Lenses. Next Reality: How did you eventually begin to figure out what they were doing behind the scenes to get the AR to work in terms of tracking, etc. Basically, on the back end, they have a lot better logic and processing. Objects look nicer and attach to the head better. I don't know what they do, but everything just looks nicer and better lit. The materials, the lighting, and the textures in Lens Studio are so much better. I always thought they were really neat, but how they were made was kind of a mystery to me. My first reaction to it was: I wonder what else I could get it to track? Some of the filters worked on one of my cats and that was very exciting. Maybe it was like what that rainbow barfing Lens. Next Reality: Do you remember the first time you saw augmented reality pop up on Snapchat? It was more freeing and less like YouTube, where you have to produce everything. I had a Facebook account, I didn't really post on it, but there was just something about Snapchat's disappearing messages. I actually didn't really like social media all that much. Spencer: I was very used to drawing on my screen on my phone, that's kind of what led to drawing in Snapchat. Were you playing with any other kind of social media? Next Reality: That's around the same time I started dabbling with Snapchat. It wasn't AR or VR, but you know, mobile stuff, using the drawing tools, and some of the other tools to create stories in a different way. In 2014, I started making content on Snapchat.

Storytelling is what has driven me throughout my whole career, whether it's industrial design or creating stuff for the internet. I went to school (Massachusetts College of Art and Design) for industrial design, but I also did a lot of video work and audio, as well as a lot of multimedia projects. Next Reality: Where are you from? And what was your first entry into any kind of immersive media, be it VR, AR, mobile AR, whatever.Īudrey Spencer: I'm from the Boston area, 20 minutes outside of Boston. If you're looking to get a peek into one of the most active minds leading the mainstreaming of AR, start here, this is just the first of many such explorations with AR creators. The company has created more than 3,000 lenses, while users have created 95% of Snapchat’s geofilters for neighborhoods and cities throughout the world, the Verge reported.In addition to Spencer's work in smartphone-based AR, she's also currently working with San Francisco-based AR startup Kura Technologies as its lead industrial designer. Snap was an early adopter of AR technology with its various lenses, masks and filters that have been a popular feature among users who want to decorate their photos and videos before sharing them with friends and followers. Snap’s introduction of Lens Studio is part of the company’s strategy to make Snapchat the go-to app for fun AR experiences as rivals introduce their own development platforms. While selfie lenses can only be built by Snapchat or its partners, any advertiser or non-partnered agency can use Lens Studio to develop world lenses to create 2D and 3D objects. Snap also announced seven AR development agencies as Lens Studio Partners to help create “world lenses” for the rear-facing camera and selfie “face lenses”: Avatar Labs, Fishermen Labs, Haus, Media Monks, North Kingdom, Trigger and VidMob. The average Lens user spends three minutes a day trying on new selfies and exploring AR experiences in the world around them. Ad campaigns that include Lenses see a 19-point lift in ad awareness and a 9% gain in sales, Snap said. Snap said 70 million Snapchat users a day interact with Lenses, which before the introduction of Lens Studio were all developed by the company’s internal creative agency.

Snapchat lens studio tap image for mac#

Snap’s Lens Studio is free to download for Mac and Windows desktop computers. Snap unveiled its second official application to help advertisers and everyday Snapchat users create their own augmented reality (AR) lenses that overlay digital images on real backgrounds seen through a smartphone camera, per a blog post.